Hold the phone, there’s a new shopping mecca in town. Following on from the success of its flagship store in downtown Buenos Aires, the stylish yet hip Editor Market has opened the second of what is to be a plethora of locations citywide in trendy Palermo Hollywood. More a concept store than a department store, Editor Market aims to reflect the diversity of modern living. It does this through the careful design and integration of both the interior and the displays, the rigid selection of top class local designers and the handpicked collection of items on sale. It is a retail paradise in the guise of a one-stop-shop, and everything is covered, from homewares and chic furniture, clothing and footwear, books and bicycles to stuff for kids and even a delicious cafe.
Taking inspiration from world renowned stores such as Dover Street Market in London and Merci in Paris, Editor injects some typically Argentine flair into the converted warehouse space in Palermo. Bright and airy, creative director Coty Larguía says that her and her creative team’s mission was to create a “unique experience”, one in which the visitor feels “special just by being there”.
The stores’ creators, couple Gabriel Brenner and María Cherñajovsky, are kingpins of the Argentine retail world, and stand at the helm of two of the country’s most successful brands, womenswear Maria Cher and youth range Ay Not Dead. Homeware and furnishings brand Estudio Cher, a branch of the Maria Cher label, is exclusive to the store, as are other brands such as the fashion labels Album and Rivera. Overall, a visit to the store could definitely be classed as “The Editor Experience”, and both the downtown and Palermo locations are a must-see for any style-savvy visitor to Buenos Aires.
Find Editor Market at Av. Corrientes 503 and Av. Dorrego 2133, Buenos Aires, Argentina
About The Author:
An architect in her former life, Sorcha landed in Argentina in mid-2013 after a failed romance with Mexico, and hasn’t looked back since. She now spends her days dissecting her life with a pen by writing for various blogs, savouring the flatness of the city on her cruiser bike and spreading the good word of graffiti by giving street art tours.